Sports teams, sportswear companies, sports events and sports governing bodies all need logos. Sports brands invest a lot of money in branding and the diversity of sports entities means these brands provide excellent examples of the five main logotype styles: emblem marks (e.g. Manchester United, San Antonio Spurs); character marks (e.g. Boston Celtics Leprechaun mascot); pictorial marks (e.g. the major league baseball logo that shows a ball and a batter); abstract marks (Nike, Adidas); and lettermark / wordmark (such as ESPN, New York Yankees ‘NY’ logo, F1).

Below are 30 sports themed logos (from lesser known teams, brands and organisations) categorised under ‘Character’, ‘Emblem’ or ‘Other (Pictorial, Wordmark and Abstract)’ logotypes.

Character / Mascot Logos

Panda Sport Bar Logo

Panda Sport Bar Logo
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Polara

Polara
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El club del Pollo

El club del Pollo
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Penguins logo

Penguins logo
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Caballero Aguila logo

Caballero Aguila logo
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Jamestown Titans Hockey Club

Jamestown Titans Hockey Club
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Mad Hatters

Mad Hatters
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Vancouver Canucks Logo

Canucks Logo
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Buffalo Stampede Hockey Club

Buffalo Stampede Hockey Club
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Go mammoth logo

Go mammoth logo
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Emblem Logos

EIL Academy

EIL Academy
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Obama Basketball

Obama Basketball
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Fuera de Lugar

Fuera de Lugar
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Spanish La Liga

Spanish La Liga
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Chernomoretz

Chernomoretz
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S.H. United

S.H. United
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Premiership Fantasy Challenge

Premiership Fantasy Challenge
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Brazil Soccer Academy

Brazil Soccer Academy
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South Hill Baseball Club

South Hill Baseball Club
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College Bowlmania

College Bowlmania
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Other (Pictorial / Wordmark / Abstract) Logos

Slim Fitness Club Logo

Slim logo
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CFO Cycling Team

CFO cycling
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Perfect Set Up Logo

Perfect Set Up logo
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Chicago Rising Star Logo

Chicago Rising Star Logo
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“WE” Ultimate Frisbee Team Logo

Vangaard logo
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Fundsport Logo

Fundsport logo
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Care Cruiser Logo

Golf Cruiser
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Ski

Ski
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Paragliding Logo

FlyBubble Paragliding
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Poker Hills Tournament

Poker Hills Tournament
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Conclusion

A range of businesses require sports logos (from sports bars to sports teams). Mascot (character) logos and emblem logos are the most common (particularly for sports teams). Character logos often require more design work and skill than a corporate logo.